Myths of Popular Culture

The aim of this article is to explore some critical moments in the formation of ‘popular’ culture studies. This objective is not exhaustive, cannot be exhaustive in the space of a single article, since popular cultural studies have grown into an academic industry which not even five live-times of academic work by any individual can exhaust! This article is therefore, a rapid but hopefully, provocative view of understanding popular culture. The article uses the concept of myth to problematize some aspects of the debates of popular culture in some works by the Frankfurt school, the pioneering work of E. P Thompson, Stuart Hall and in the case of Africa, the work of Njabulo Ndebele. None of these works claim to be canonical in their treatment of popular culture. However, the problem identified in this article and therefore to be addressed is that there still remains a certain condescending theoretical attitude in the definitions of what is popular by works indicated above. To be sure, each of these writers on popular culture have evolved from previous standpoints and yet it is still important, particularly from an African perspective where the popular is still viewed as inferior, to trace the genealogy of this mistrust of the popular. We argue that myths and symbols of popular culture should be viewed as social constructs; they do not represent the interests of everyone in the community in the same way, for ever.